The Street Seen: Main and Ashland Paints
2821 Main Street @ Ashland
The Fuller Paint Company building, located on the North East Corner of Main St and Ashland, is an important artist studio in the late 1960s.
100 years ago this week, Fuller Paint Company1,2 moves out of the 1-story building they have been occupying on the corner Ashland & Main, to make way for the construction of a new 2-story plus basement warehouse on the site.3 As is Fuller Paint Company practice, the new building is constructed on property it owns.4
Fuller temporarily moves across the street to 2812 - 2814 Main in April 1923, and in February 1924, moves back into their new building - distributing paint and window glass throughout the Santa Monica Bay area.5
In 1954, this branch of the Fuller Paint Company moves to 1271 Wilshire Blvd in Santa Monica. The Ashland & Main building stands vacant for several years. There is no retail interest as there is little pedestrian traffic, and attempts to change the use to light industrial (women’s clothing manufacture) fail.
In 1958, Malibu Chris Craft man, Clay McConnell buys the building for boat sales and boat repairs from Fuller. McConnell renovates the building - including widening openings so boats can be brought into the building on the elevator. However, boating businesses begin moving to Marina del Rey when it opens in 1965.
In the mid-1960s, Barrett’s Appliances occupies the ground floor. A sailmaker, probably Robert Francis Broussard (1925 - 2011), has the second floor space at the front of the building. The artist Sam Francis (1923 -1994) has a studio on second floor in the back.
Francis is planning to move out in 1966, and offers his studio to newly arrived San Francisco Bay area artist and UCLA professor Richard Diebenkorn (1922 - 1993). In 1967, the sailmaker moves out, and Sam Francis decides to return and occupies the large front second floor space. In 1967, Diebenkorn moves into Francis' vacated studio at the back begins his Ocean Park series.
In 1976, Diebenkorn moves from the building to his new studio at 2448 Main Street - built on property he owns. Sam Francis returns - again occupying the front space of the Ashland & Main building from 1977 to 1978.
In 1978, the building is sold to Albert T. Ehringer (as Ocean Park Investments).6 In the 1970s, Al Ehringer, Bob Scura, and John P. Wilson are buying up dilapidated buildings along Main Street, fixing them up and luring restaurants and shops to fill the space.7
In 1981, South Pasadena based Mericos Real Estate Company acquires the building. In 1982, First Federal Savings and Loan Association of Santa Monica moves into the ground floor of the Ashland & Main corner.8 Movie trailer and marketing companies occupy the 2nd floor (207 Ashland). The Janov Primal Center, founded by Dr. Arthur Janov, occupies the ground floor (209 Ashland) from 1993 to 2021.
W.P. Fuller & Co. traces its origins to the pioneer firm of Fuller & Heather which begins in 1857 in Sacramento. William Parmer Fuller (1827-1890), born in New Hampshire, arrives in California in 1849 to dig for gold. When his panning doesn’t pan out, Fuller re-enters his old occupation — paper hanging. He partners with Seton Heather (1825 – 1896) and the company advertises itself as being "Importers and Wholesale Dealers in Paints, Oils, French Window Glass, Varnishes, Turpentine, Glue, Gold Leaf, Artists' Materials, etc." They rapidly grow.
In 1867, the three largest paint companies in the West, (i) Fuller & Heather, (ii) Oliver, and (iii) Cameron-Whittier, consider merging in the face of competition from English paint manufacturers. William Franklin Whittier (1832-1919) forms a partnership with Fuller. Fuller buys Heather's interest in Fuller & Heather, and in 1868, Whittier, Fuller & Co. is formed. The company is now the largest dealer in paints, oils, and glass in the West. They also continue their mirror-making operations.
In 1890 when William P. Fuller dies, Whittier offers to buy out Fuller's interest in the business, but Mrs. Fuller refuses. The resulting dissension between Whittier, and Mrs. Fuller and her eldest son William P. Fuller II (1861-1936) leads to distraction and a decline in the business. Finally, the Fuller family buys out Whittier's interest in 1894, and the company is renamed W. P. Fuller & Co - concentrating on paints and window glass.
In 1968, W.P. Fuller & Co., the largest paint manufacturer in the West, buys South Bend, IN. based O'Brien Paint and Varnish Co. and the companies consolidate as Fuller O'Brien Paint Co. In 1995, the British ICI acquires Fuller O'Brien Paint Co. In 2008, ICI is acquired by Dutch firm AkzoNobel.
Fuller Paint Company has no connection with the Fuller Brush Company founded in 1906 by Alfred Fuller (1885 – 1973).
The 75’ x 90’ plan building and adjacent 50’ x 100’ parking are on a single 125’ x 100’ lot (APN 4288-003-023).
W.P. Fuller & Co. constructs many buildings (e.g. Spokane (1905), San Francisco (1907), Oakland (1914), Oakland (1914), Portland (1917), Fresno (1922), Salt Lake City (1922), Phoenix (1929)). The Ashland & Main building is probably designed by architects in the Fuller corporate office. The family and company sustained heavy losses in the 1906 San Francisco earthquake and fire, and reinforced concrete construction is particularly attractive for designers at Fuller.
Fuller also leases some space in the building. J.L. Schimmer & Son, contractors for many buildings during the 1926 widening of Main St, have offices here. H.W. Reed Co has real estate offices there in 1928 – 1930. In 1929, there is a Fraternal Order of Eagles lodge; a Rebekah Lodge in 1937; and in 1942, nighttime dancing.
Ehringer (a Western Airlines pilot, whose Grand American Fare company owns The Oar House at Main & Pier), spends $12 million for about 22 buildings on Main Street.
Amongst the stores that move in after the 1978 Ocean Park Investment Co renovations are:
(1978 – 1984) Aleph Books & Gifts.
(1978 – 1979) Kennedy-Wilson Real Estate Auctioneers. Kennedy-Wilson was founded in 1977 by auctioneers Donald F. Kennedy, John P. Wilson, and William Stevenson.
(1978 – 1982) John P. Wilson Architectural Antiques.
(1979 – 1992) Gardens in Glass – Mary & Jesse Cogswell (mother & son) stained glass.
First Federal Savings and Loan Association of Santa Monica becomes First Federal Bank of California. First Federal is caught up in the 2008 financial crisis and is closed by the Office of Thrift Supervision in 2009 - all 39 branches then re-open as OneWest Bank. In 2015, OneWest Bank is acquired by CIT Group, and in 2022, CIT is acquired by First Citizens BancShares. OneWest Bank closes the Ashland & Main branch in May 2022.